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Changing Perspectives

An Engaged Approach to Persuasive Writing


Mirial Burton
Brigham Young University
Edition 2
(rev. 4488)

The purpose of all writing is to change the perspective of the reader. In informational writing, the purpose is to clearly communicate important information and to do it convincingly. In persuasive writing, the goal is to present your argument so effectively that your readers will, at the very least, reconsider their own beliefs and recognize that you have made a valid point. In order to do this, you will need to think about who your readers are. In reality, they will most likely be your teacher and your classmates. But having in mind an imaginary reader, the person you most want to convince, will help you decide how to approach the topic, what arguments will be most effective, and what evidence will best persuade your reader. The first step, however, is to examine your own views.

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