Book Content and Organization

This book will cover practical examples of some of the most common practices in each phase of the Cross-Platform Industry Standard for Data Mining (CRISP-DM) methodology. The chapters can be categorized based on the CRISP-DM phase they commonly apply to:

  • Pre-CRISP-DM Introductory Concepts

    • Ch1: Introduction to Business Analytics

    • Ch2: AI in Business

    • Ch3: Data Mining Project Methodology

  • CRISP-DM: Data Understanding phase

    • Ch4: Visualization: Theory and Design

    • Ch5: Tableau: Core Features

    • Ch6: Tableau: Exploratory Data Analysis

    • Ch7: Tableau: Clustering

    • Ch8: Excel: Multivariate Prediction

  • CRISP-DM: Data Preparation phase

    • Ch9: AMLS: Introduction to Pipelines

    • Ch10: AMLS: Data Cleaning and Preparation

  • CRISP-DM: Modeling phase

    • Ch11: AMLS: Algorithm Selection

    • Ch12: AMLS: Feature Selection

    • Ch13: AMLS: Optimizing Model Fit and Performance

    • Ch14: AMLS: Natural Language Processing

    • Ch14: AMLS: Recommended Engines

    • Ch15: Project: Putting It All Together