MyEducator - Strategic Management

Authors

Chad O. Albrecht, PhD

Utah State University

Daniel V. Holland, PhD

Utah State University

Steven D. Scott

Utah State University

David Herrmann

Utah State University

This resource provides students with the fundamentals and unique considerations for effective business strategy. Strategic management utilizes the organization’s systems in accounting, operations, information, human capital, marketing, and other areas to accomplish the organization’s goals. By focusing on competitive strategy, students learn what actions an organization can specifically choose to do internally and within the marketplace to compete with and outperform other organizations.

Any Device, Any Location

The course reader looks great on desktops, laptops, tablets, phones, and just about any other device.
Advanced Analytics

Monitor the progress of your class collectively as well as students individually.
Flashcards

Flashcards are a great way to learn the key terms. Each course comes pre-loaded with cards for every term.
Searchable Glossary

A searchable glossary is available at any point in the course reader.
Highlights and Notes

Students can highlight the text and make notes throughout the content using their touch screen or mouse.
Text, Video, Audio, Assessments

Course content is provided in multiple ways, allowing your students to learn the way they learn.

Strategic Management

Table of Contents

Authors

Any Device, Any Location

Advanced Analytics

Flashcards

Searchable Glossary

Highlights and Notes

Text, Video, Audio, Assessments