1.1 Introduction to Course

Welcome to New Venture Marketing. In this course, you will create a brand for a new venture and learn how to launch it with low-cost marketing strategies. Your venture can be a new product, a new service, a new company, a new division of an existing business, or a new nonprofit organization. It can be a company you already own or one you have started working on in a previous class. The important thing is that you are going to learn brand and marketing a venture that will solve a problem, add value, and make life better for a group of customers.

Please contact your instructor for this course with any questions or concerns you may have. Good luck learning the skills of entrepreneurship!