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Introduction to Great Advertising
Insights, Strategy, & Creative

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Authors

Tom Robinson II, PhD

Brigham Young University

Contributors

Brad Gessell

Course Designer

Kaden Comadena

Course Designer

Developers

Jordan Gardner

Software Engineer

David Hanks

Software Engineer

Editors

Amy Guan

Course Editor

Edition 1

(rev. 1140)

Advertisers have had to rethink their strategies and modify their creative methods to stay relevant in the consumer’s mind. Online advertising and having a solid social media presence are a must for a brand to succeed in today’s marketplace. With audiences becoming more diverse and consumers facing information overload, advertisers have to be more strategic and understand their consumers’ buying behaviors and media use better than ever before.

To be a successful advertiser, a person must learn how to develop an effective strategy and create ads that are exciting, memorable and move people to make a purchase. The purpose of this book is to not only introduce you to advertising but also give you the skills necessary to gather insights, develop a strategy, and make creative ads that will move your target market to action.

Formerly published by Great River Learning.

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Introduction to Great Advertising Insights, Strategy, & Creative

Authors

Contributors

Developers

Editors

Any Device, Any Location, Any Time

Embedded, Customizable Assessments

Advanced Analytics

Flashcards

Searchable Glossary

Highlights and Notes

Text, Video, Audio, Assessments

Introduction to Great Advertising
Insights, Strategy, & Creative