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Introduction to Great Advertising

Insights, Strategy, & Creative

Authors

Tom Robinson II, PhD
Brigham Young University

Contributors

Brad Gessell
Course Designer
Kaden Comadena
Course Designer

Developers

Jordan Gardner
Software Engineer
David Hanks
Software Engineer

Editors

Amy Guan
Course Editor
Edition 1
(rev. 1120)

Advertisers have had to rethink their strategies and modify their creative methods to stay relevant in the consumer’s mind. Online advertising and having a solid social media presence are a must for a brand to succeed in today’s marketplace. With audiences becoming more diverse and consumers facing information overload, advertisers have to be more strategic and understand their consumers’ buying behaviors and media use better than ever before.

To be a successful advertiser, a person must learn how to develop an effective strategy and create ads that are exciting, memorable and move people to make a purchase. The purpose of this book is to not only introduce you to advertising but also give you the skills necessary to gather insights, develop a strategy, and make creative ads that will move your target market to action.

Formerly published by Great River Learning.

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