Advanced Selling Strategy
Science and Practice of Persuasion
- Chapter 1: Science and the Practice of Persuasion
- Chapter 2: Persuasion Science
- Chapter 3: Organizational Business-to-Business Buying
- Chapter 4: Sales Call Planning and Needs Audit Discovery
- Chapter 5: Overcoming Objections and Handling Difficult Questions
- Chapter 6: Conducting Demos and Presenting Solutions
- Chapter 7: Advancing the Sale and Reaching Mutually Beneficial Agreements
- Chapter 8: Customer Impact and a Perpetual Persuasion Strategy