1.3 Earning a Sales Leader Certification

Using Griffin Hill methods and technology to demonstrate leadership principles allows the student to earn a Sales Leader Certification. An industry certification demonstrates competence to employers and gives the student a competitive advantage in their career pursuits.

A Sales Leader Certification is highly valued because it demonstrates initiative, intelligence, and leadership capacity. This course content provides a world-class understanding of what it means to be a sales leader. All the principles of leadership that you need to master to lead a sales team effectively are covered in this text. In addition, you will learn the principles of sales strategy, and you will learn how to improve individual and team performance. Finally, some instruction, including quizzes and learning activities, will include Griffin Hill-specific information to prepare you for your certification exam.

To earn a Griffin Hill Sales Leader Certification, the student is required to demonstrate knowledge of the complete turn-key system for leading, managing, teaching, and developing salespeople.

Central to the turn-key sales system are Griffin Hill’s process, plays, metrics, and coaching. Because Sales Leadership is an advanced course, presumably, the student has taken the prerequisite course and earned a certification in Professional Selling Essentials: Process and Plays. Developing and maintaining sales expertise is a fundamental behavior of sales leaders. Furthermore, the concepts of a sales process and the related plays, metrics, and coaching are essential to effective sales leadership. Skilled sales leaders will need to teach the sales skills in process and plays to those they lead. For these reasons, this textbook addresses these concepts, though lightly, in this text. The treatment here is in no way a replacement for the Professional Selling Essentials: Process and Plays course. Process and plays are precisely that—essential. They form the basis of a complete turn-key sales system for leading, developing, and managing salespeople.

To pass the Sales Leader Certification Exam, the student will demonstrate a working knowledge of the Griffin Hill coaching methodology, including using the tools and technologies that support it.