Understand the human need to share and receive information.
Become familiar with the five well-known communications theories that demonstrate mechanistic, psychological, and social constructionist elements. Learners will examine the evolution of communications theory models, including Lasswell’s linear communications model, Shannon-Weaver’s model, Berlo’s SMCR model, Schramm’s circular model, Barnlund’s transactional model, and a brief introduction to modern constructionist models.
Differentiate between the three basic modes of communication, including interpersonal (dyadic), group, and mass communication.
Understand how the study of communications is challenged by rapid change in the communication environment.