1.7 Summary

Unlocking the secrets of modern communication technology requires an understanding of where we’ve been and where these technologies came from just as much as it requires an idea of where things are headed. Though modern business communication is much more of an art than a science, understanding and giving attention to context and the medium (technology) in addition to your message will drastically increase your chances for success in business communication. Staying on top of communication technology evolution is difficult but imperative as both technology and culture change at a faster and faster pace. That rapid development creates massive pitfalls for those unaware of context and technology advancements. And, much more exciting, that rapid development creates untold business opportunities for those companies that can adapt to and take advantage of the evolving landscape.