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  • Communication Technology - ...
    • Topic 10
      • Title Page
      • Topic 1: Communication Technique and Technology
      • Topic 2: Evolution and Function of Traditional Media Technology
      • Topic 3: Evolution of Digital Technology
      • Topic 4: Present-Day Media Platforms
      • Topic 5: Writing for Social Media
      • Topic 6: Writing for Funnels, Landing Pages, and Lead Nurturing
      • Topic 7: Long-Form and Downloadable Content
      • Topic 8: Marketing Automation
      • Topic 9: Writing for Search and Display Ads
      • Topic 10: Measuring Content Performance and Media Adaptation
      • Topic 11: Future Technology and Communication Principles
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    • Topic 10: Measuring Content Performance and Media Adaptation
    • 10.1 Introduction
    • 10.2 How to Set and Track KPIsThis is the current section.
    • 10.3 Analytics
    • 10.4 Setting Goals in Analytics and Tracking Conversions
    • 10.5 Turning Analytics into Actionable Marketing
    • 10.6 Summary
    • 10.7 Quick Check

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