Introduction

Explain the reasons why companies, organizations, and nonprofits build strategic communication plans (SCP).

Describe the different parts of the SCP.

List the groups that should be represented in developing the SCP.

Explain why the groups should have representation.

Describe the timeline for creating the SCP.

Define poor research as it relates to the SCP.

Describe what a poor goal and objective looks like.

Describe failures of measurement.