This course will guide you as an entrepreneur through marketing concepts and exercises designed to identify marketing opportunities, develop a customer profile, complete a competitive analysis, and create promotional messages and strategies.
Any Device, Any Location
The course reader looks great on desktops, laptops, tablets, phones, and just about any other device.
Advanced Analytics
Monitor the progress of your class collectively as well as students individually.
Flashcards
Flashcards are a great way to learn the key terms. Each course comes pre-loaded with cards for every term.
Searchable Glossary
A searchable glossary is available at any point in the course reader.
Highlights and Notes
Students can highlight the text and make notes throughout the content using their touch screen or mouse.
Text, Video, Audio, Assessments
Course content is provided in multiple ways, allowing your students to learn the way they learn.
