1.1 About the Author

Carly has dedicated 25 years to helping businesses and nonprofits grow their brand and marketing strategy, build customer relationships, and increase website and foot traffic. She has worked in marketing in the retail, nonprofit, and higher education sectors. Specializing in adult education and consumer psychology, Carly enjoys connecting entrepreneurs and marketers with essential social media and marketing resources through her webinars. A former Pennsylvania Small Business Development Center consultant, Carly currently is a Marketing Associate at the international research publisher Taylor & Francis and leads her own consulting business, Carly Simon Consulting. Connect with her on LinkedIn here.