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  • Consumer Behavior - DEMO
    • Topic 3
      • Title Page
      • Topic 1: Consumer Behavior: Introduction, History, & Present
      • Topic 2: The Cognitive Consumer: Perception, Learning, & Memory
      • Topic 3: The Cognitive Consumer: Motivation, Needs, & Attitudes
      • Topic 4: The Cognitive Consumer: Emotions & Personality
      • Topic 5: Customer Personas and the VALS Framework
      • Topic 6: Psychology of Persuasion: Six Principles of Influence
      • Topic 7: The Social Consumer: Group Influences, Families, Subcultures, and Cultural Influences
      • Topic 8: The Crisis Consumer: Disasters, Elections, Recessions, Global Events
      • Topic 9: The Marketing Mix 8 Ps
      • Topic 10: Unique Value Proposition
      • Topic 11: The Customer Journey
      • Topic 12: The Future of Consumer Behavior in the Digital Age: Trends and Ethics
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    • Topic 3: The Cognitive Consumer: Motivation, Needs, & Attitudes
    • 3.1 Introduction
    • 3.2 Two Main Motivation Theories
    • 3.3 Maslow’s Hierarchy of Needs and Motivation
    • 3.4 Motivational Promotion, Prevention, and Conflicts
    • 3.5 ABC Model of Attitudes and the Multi-Attribute Model
    • 3.6 Consumer Autonomy and Cognitive Dissonance
    • 3.7 Summary
    • 3.8 Topic 3 BibliographyThis is the current section.
    • 3.9 Quick Check

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