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  • Consumer Behavior - DEMO
    • Topic 4
      • Title Page
      • Topic 1: Consumer Behavior: Introduction, History, & Present
      • Topic 2: The Cognitive Consumer: Perception, Learning, & Memory
      • Topic 3: The Cognitive Consumer: Motivation, Needs, & Attitudes
      • Topic 4: The Cognitive Consumer: Emotions & Personality
      • Topic 5: Customer Personas and the VALS Framework
      • Topic 6: Psychology of Persuasion: Six Principles of Influence
      • Topic 7: The Social Consumer: Group Influences, Families, Subcultures, and Cultural Influences
      • Topic 8: The Crisis Consumer: Disasters, Elections, Recessions, Global Events
      • Topic 9: The Marketing Mix 8 Ps
      • Topic 10: Unique Value Proposition
      • Topic 11: The Customer Journey
      • Topic 12: The Future of Consumer Behavior in the Digital Age: Trends and Ethics
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    • Topic 4: The Cognitive Consumer: Emotions & Personality
    • 4.1 Introduction
    • 4.2 Emotion Types & Measurement
    • 4.3 Emotional Buying
    • 4.4 Emotional Storytelling
    • 4.5 Introduction to Personality Theories
    • 4.6 The Big Five Personality ModelThis is the current section.
    • 4.7 Summary
    • 4.8 Topic 4 Bibliography
    • 4.9 Quick Check

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