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Consumer Behavior - DEMO
Topic 10
Title Page
Topic 1: Consumer Behavior: Introduction, History, & Present
Topic 2: The Cognitive Consumer: Perception, Learning, & Memory
Topic 3: The Cognitive Consumer: Motivation, Needs, & Attitudes
Topic 4: The Cognitive Consumer: Emotions & Personality
Topic 5: Customer Personas and the VALS Framework
Topic 6: Psychology of Persuasion: Six Principles of Influence
Topic 7: The Social Consumer: Group Influences, Families, Subcultures, and Cultural Influences
Topic 8: The Crisis Consumer: Disasters, Elections, Recessions, Global Events
Topic 9: The Marketing Mix 8 Ps
Topic 10: Unique Value Proposition
Topic 11: The Customer Journey
Topic 12: The Future of Consumer Behavior in the Digital Age: Trends and Ethics
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Topic 10: Unique Value Proposition
10.1 Introduction
10.2 UVP: Definition and Importance
10.3 UVP Components
10.4 Speaking Your Audience’s Language
10.5 UVP Templates
This is the current section.
10.6 UVP Examples
10.7 Summary
10.8 Topic 10 Bibliography
10.9 Quick Check
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