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Consumer Behavior - DEMO
Topic 11
Title Page
Topic 1: Consumer Behavior: Introduction, History, & Present
Topic 2: The Cognitive Consumer: Perception, Learning, & Memory
Topic 3: The Cognitive Consumer: Motivation, Needs, & Attitudes
Topic 4: The Cognitive Consumer: Emotions & Personality
Topic 5: Customer Personas and the VALS Framework
Topic 6: Psychology of Persuasion: Six Principles of Influence
Topic 7: The Social Consumer: Group Influences, Families, Subcultures, and Cultural Influences
Topic 8: The Crisis Consumer: Disasters, Elections, Recessions, Global Events
Topic 9: The Marketing Mix 8 Ps
Topic 10: Unique Value Proposition
Topic 11: The Customer Journey
Topic 12: The Future of Consumer Behavior in the Digital Age: Trends and Ethics
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Topic 11: The Customer Journey
11.1 Introduction
11.2 Problem Solving
11.3 Information Search
11.4 Alternate Evaluation
11.5 Purchase
11.6 Post Purchase
11.7 Customer Lifetime Value
This is the current section.
11.8 Customer Relationship Management
11.9 Summary
11.10 Topic 11 Bibliography
11.11 Quick Check
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