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Social Media Marketing

Authors

Scott Rackham
Brigham Young University

Editors

Amy Guan
Content Editor
Edition 1
(rev. 230)

The course provides an opportunity for students to examine social networks, social media, and online advertising techniques. Students will identify interactive marketing strategies, evaluate the relationship between social media marketing and customer loyalty, apply social media tactics to various target markets, examine the role of content creation and curation for social media, and analyze opportunities for customization, micropayments, influencer marketing, and consumer engagement.

  • Any Device, Any Location, Any Time

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  • Embedded, Customizable Assessments

    Your students complete assessments inline with the text, making for a seamless, engaging experience. As the instructor, you can customize existing assessments or create entirely new ones within the text.

  • Advanced Analytics

    Monitor the progress of your class collectively as well as students individually. Course analytics provide you with student engagement and performance in reading, videos, and assessments. Analytics help you focus directly on those topics or students that need it.

  • Flashcards

    Flashcards are a great way to learn the key terms. Each course comes pre-loaded with cards for every term. Students can also make their own to enhance their learning experience.

  • Searchable Glossary

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  • Highlights and Notes

    Students can highlight the text and make notes throughout the content using their touch screen or mouse.

  • Text, Video, Audio, Assessments

    Course content is provided in multiple ways, allowing your students to learn the way they learn. The HTML5-based course reader works like any other web page--the way the web was meant to be used.