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  • Social Media Marketing - DEMO
    • Topic 2
      • Title Page
      • Topic 1: Social Media Marketing
      • Topic 2: Social Media: The Audience Side
      • Topic 3: Social Media: The Marketing Side
      • Topic 4: The Big 5 Social Media Platforms in the US
      • Topic 5: Social Media Marketing: International Edition
      • Topic 6: Marketing in the Constellation of Other Social Platforms
      • Topic 7: Targeting Your Audience through Social Media
      • Topic 8: Organic Social
      • Topic 9: Paid Social
      • Topic 10: Measuring Your Success in Social Media Marketing
      • Topic 11: The Future of Social Media, Today and Tomorrow
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    • Topic 2: Social Media: The Audience Side
    • 2.1 Introduction
    • 2.2 It’s All About the EgoThis is the current section.
    • 2.3 Social Media Users (Like All Customers) Seek Value
    • 2.4 Value vs. Virality
    • 2.5 Why Consumers Share Content
    • 2.6 What Makes Content Shareable?
    • 2.7 Why Do Consumers Love Influencers?
    • 2.8 Engaging Consumers in Our Social Media Marketing
    • 2.9 Summary
    • 2.10 Quick Check

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