- Topic 3: Social Media: The Marketing Side
- 3.1 The Give/Get Rule Is Older than Facebook
- 3.2 What Makes Social Media Marketing Different from Marketing through Other Media Channels?
- 3.3 The Give/Get of Following
- 3.4 The Give/Get of Organic Content
- 3.5 The Various Types of Promoted Content
- 3.6 Affiliate Marketing Plus Lead Generation
- 3.7 Additional Revenue Generation through Social
- 3.8 Building Relationships and Community
- 3.9 The Dream Team of Multi-Platform, Multi-Touch Campaigns
- 3.10 Build Your Company and Personal Brand + Avoid Losing Money through PR Disasters
- 3.11 SummaryThis is the current section.
- 3.12 Quick Check