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  • Social Media Marketing - DEMO
    • Topic 9
      • Title Page
      • Topic 1: Social Media Marketing
      • Topic 2: Social Media: The Audience Side
      • Topic 3: Social Media: The Marketing Side
      • Topic 4: The Big 5 Social Media Platforms in the US
      • Topic 5: Social Media Marketing: International Edition
      • Topic 6: Marketing in the Constellation of Other Social Platforms
      • Topic 7: Targeting Your Audience through Social Media
      • Topic 8: Organic Social
      • Topic 9: Paid Social
      • Topic 10: Measuring Your Success in Social Media Marketing
      • Topic 11: The Future of Social Media, Today and Tomorrow
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    • Topic 9: Paid Social
    • 9.1 Introduction
    • 9.2 Setting Goals for Paid Social Media Marketing
    • 9.3 Audience Segmentation and Testing
    • 9.4 Social Display Ads (Paid) Best Practices
    • 9.5 Optimizing Paid Campaigns Using Platform AnalyticsThis is the current section.
    • 9.6 Guides to Marketing and Analytics on Major Platforms
    • 9.7 Summary
    • 9.8 Quick Check

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