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  • Social Media Marketing - DEMO
    • Topic 10
      • Title Page
      • Topic 1: Social Media Marketing
      • Topic 2: Social Media: The Audience Side
      • Topic 3: Social Media: The Marketing Side
      • Topic 4: The Big 5 Social Media Platforms in the US
      • Topic 5: Social Media Marketing: International Edition
      • Topic 6: Marketing in the Constellation of Other Social Platforms
      • Topic 7: Targeting Your Audience through Social Media
      • Topic 8: Organic Social
      • Topic 9: Paid Social
      • Topic 10: Measuring Your Success in Social Media Marketing
      • Topic 11: The Future of Social Media, Today and Tomorrow
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    • Topic 10: Measuring Your Success in Social Media Marketing
    • 10.1 Introduction
    • 10.2 Setting Goals for Social Media as a Marketing Channel
    • 10.3 Social Media Metrics Defined
    • 10.4 Awareness MetricsThis is the current section.
    • 10.5 Engagement Metrics
    • 10.6 Conversion Metrics
    • 10.7 Customer or Audience Metrics
    • 10.8 Social Media Marketing Tools
    • 10.9 Social Listening and Sentiment Analysis Tools
    • 10.10 Summary
    • 10.11 Quick Check

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