1.2 The Business Impact of SEO

Because of the high volume of traffic that flows through search engines, SEO can be one of the most impactful efforts on a business. According to a study by BrightEdge, most websites get around 53 percent of their traffic from search engines like Google and Bing. That number jumps up to 73 percent if the business is a business which targets other businesses (B2B).1

Even if a site is currently getting a lot of traffic from search engines, there’s always a chance that the search engine might change rankings and traffic could fall. This means that an investment in SEO should be a high priority for all businesses, and it also makes someone who knows SEO skills extremely valuable.