Marketing Analytics
- Topic 1: Marketing Analytics in the Digital Age
- Topic 2: Ahrefs (SEO Analytics)
- Topic 3: Google Analytics (Web Traffic Analytics)
- Topic 4: Social Analytics, Reputation Management, and Customer Experience
- Topic 5: Customer Experience Analytics
- Topic 6: Assessing the Quality and Accuracy of Analytics Data and Establishing Data Consistency
- Topic 7: Selecting Correct Data and KPIs Related to Business Goals for Actionable Insight
- Topic 8: How to Discover, and the Importance of Calculating, Customer Lifetime Value (CLV) for a Strategic Advantage
- Topic 9: Segmenting Customer Data to Improve the Customer Experience
- Topic 10: Presenting Marketing Data and Tying Metrics to a Business Story