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Business Ethics: A Practica...
Chapter 8
Title Page
Chapter 1: Introduction to Business Ethics
Chapter 2: Business and Ethical Theories
Chapter 3: Economic and Political Systems
Chapter 4: Corporate Responsibility
Chapter 5: Work, Employees, and Human Beings
Chapter 6: Hiring, Firing, and Worker Behavior
Chapter 7: The Ethics of Exchange
Chapter 8: Marketing Ethics
Chapter 9: Accounting and Finance Ethics
Chapter 10: Business, the Law, and Political Influence
Chapter 11: Business, the Environment, and Sustainability
Chapter 12: Globalization and Ethics
Chapter 13: Practical Business Ethics
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Chapter 8: Marketing Ethics
8.1 Introduction to Marketing Ethics
This is the current section.
8.2 The Rules of the Game and “Normal” Business Practices
8.3 False Advertising and Deception
8.4 Disclosure of Information
8.5 Direct Marketing to Experts
8.6 Creating Needs and Negotiating Sales
8.7 Quick Check
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