1.4 Data Mining and You

Because data mining can be applied to such a wide array of professional fields, this book has been written with the intent of explaining data mining in plain English, using software tools that are accessible and intuitive to everyone. You may not have studied algorithms, data structures, or programming, but you may have questions that can be answered through data mining. It is hoped that by writing in a familiar tone and by illustrating data mining concepts with accessible, logical examples, data mining can become a useful tool for you regardless of your previous level of data analysis or computing expertise. Let’s start digging!