2.5 MyHeritage.com

What began in 2003 as a garage startup and expanded to a website in 2005, MyHeritage.com is now an international record repository with over one million subscribers. “Guided by our core values of innovation, compassion, and diversity, MyHeritage offers users a meaningful discovery experience that unites their past, present, and future using sophisticated matching technologies, billions of international historical records, and at-home DNA tests.”1

MyHeritage.com features six menus: The “Family tree” section of the website is designed to give members a place to create a family tree. “Discoveries” allows those who have taken a DNA test to explore matches. “Photos” opens access to tools that enhance family images. Users can colorize or animate photos and even use artificial intelligence. “DNA” opens up information about a DNA test taker and incudes features like ethnicity estimates and management tools that are useful for members who oversee the DNA results of multiple family members. “Research” provides search capabilities and access to the MyHeritage collections. This part of the website is much like searching on the other sites. It is where access to vital and other types of records happens. The “Home” screen shares personalized information that caters to each member. When users scroll down to the bottom of the “Home” page, they can access the “Help center” and a bonus titled “Knowledge base.” This “Knowledge base” portion of the website has educational videos and links to access programs, blog posts, and other MyHeritage resources.