2.2 The Forces that Shape Your Strategy

For decades, Tide has been one of the most recognized laundry detergent brands in the world, known for cleaning power and convenience. But as consumer values shifted toward environmental responsibility, Tide saw both a threat and an opportunity. Sustainability wasn’t just a niche concern anymore—it was becoming a mainstream buying factor, especially among younger generations.

To stay relevant and keep customers loyal, Tide embraced the rising trend of sustainability in both its product line and its brand messaging. Procter & Gamble (Tide’s parent company) introduced eco-friendly product variations like Tide Purclean, which offers plant-based ingredients without sacrificing cleaning performance. Tide also committed to reducing plastic waste by launching reusable and recyclable packaging innovations, including partnerships with TerraCycle and efforts to reduce overall packaging material.

The strategy didn’t stop with the product. Tide’s Cold Water Clean campaign encouraged consumers to wash their laundry in cold water to save energy, framing the brand not just as a detergent, but as a champion of smart, sustainable cleaning habits.

Walmart has built its entire business model around one simple promise: Everyday low prices. That strategy becomes especially powerful when economic forces tighten customer spending power.

During economic downturns or periods of high inflation, many shoppers prioritize value and affordability over premium brands. Walmart has capitalized on this by expanding its range of private-label products, which offer similar quality at lower prices compared to national brands. Additionally, Walmart leverages its enormous scale to negotiate lower prices with suppliers—savings it passes along to consumers.

In recent years, Walmart has also boosted its online and curbside pickup options to attract budget-conscious shoppers seeking both convenience and value.

Domino’s has evolved from a basic pizza delivery chain to a technology-driven convenience brand. As technology changed how consumers shop, order, and interact with brands, Domino’s has leaned in hard.

In response to the digital shift in customer expectations, Domino’s introduced online ordering early, developed an easy-to-use mobile app, and even launched innovations like the Domino’s Pizza Tracker. The company didn’t stop there. They’ve tested autonomous delivery vehicles, drone deliveries, and AI-powered ordering systems.

Domino’s strategy isn’t just about pizza anymore; it’s about delivering convenience and using technology to remove friction from the ordering experience.

When Netflix launched its streaming service in 2007, it had little direct competition. Fast forward to today, and it’s facing aggressive rivals like Disney+, HBO Max, and Amazon Prime Video—not to mention substitute products like YouTube, TikTok, and gaming platforms.

To stay competitive, Netflix has focused on exclusive original content, including blockbuster shows like tranger Things and The Crown. They’ve also invested heavily in data-driven personalization, recommending shows and movies tailored to each viewer’s taste.

Netflix’s strategy has kept it ahead of both traditional competitors and emerging substitutes by offering content variety, convenience, and a user-friendly experience.

Government regulations have long influenced the automotive industry, particularly when it comes to fuel efficiency and emissions standards. As regulations worldwide have tightened, Ford has made major strategic shifts to stay ahead and turn regulatory challenges into competitive advantages.

The company has invested heavily in developing electric and hybrid vehicles, including the popular Ford Mustang Mach-E and the all-electric Ford F-150 Lightning. Ford has also committed to carbon neutrality by 2050 and continues to work on sustainable manufacturing practices.

By embracing regulatory changes rather than resisting them, Ford is positioning itself not just as a compliant automaker, but as a leader in sustainable transportation.