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Startup Marketing Essentials
Pumping Up Competitive Position by Leveraging Competitive Angles

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Authors

Gary Rhoads

Brigham Young University

Michael Swenson

Brigham Young University

David Whitlark

Brigham Young University

Edition 2

(rev. 71)

Gary K. Rhoads, Ph.D. is the Covey Professor of Entrepreneurship at the Marriott School, Brigham Young University.

Michael Swenson, Ph.D. is the Ford Professor of Marketing at the Marriott School, Brigham Young University.

David B. Whitlark, Ph.D. is the J.C. Penney Professor of Marketing at the Marriott School, Brigham Young University.

Rhoads, Swenson, and Whitlark have taught and consulted in Entrepreneurship, Employee Engagement, Marketing Communications, and Business Leadership for over two decades.

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Startup Marketing Essentials Pumping Up Competitive Position by Leveraging Competitive Angles

Authors

Any Device, Any Location, Any Time

Embedded, Customizable Assessments

Advanced Analytics

Flashcards

Searchable Glossary

Highlights and Notes

Text, Video, Audio, Assessments

Startup Marketing Essentials
Pumping Up Competitive Position by Leveraging Competitive Angles