1.4 Startup Marketing Essentials: Think Bottom-Up

Background

Startups have a better chance of success when they have a bottom-up mindset rather than a top-down mindset. A bottom-up mindset is defined as picking a differentiating tactic, and then building a business strategy around it. Little Caesar’s Pizza is a powerful example of bottom-up mindset. The differentiating tactic is two-pizzas-for-the-price-of-one. Little Caesar’s Pizza, from the ground up, is built to consistently deliver on their two-for-one differentiating tactic.