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  • Marketing Fundamentals (Demo)
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  • Topic 7
    •        Title Page
    •        Course Contributors
    •        Topic 1: Marketing Strategy
    •        Topic 2: The Marketing Environment
    •        Topic 3: Global Marketing
    •        Topic 4: Ethics and Social Responsibility
    •        Topic 5: Marketing Research
    •        Topic 6: Marketing Analytics
    •        Topic 7: Consumer Behavior
    •        Topic 8: Market Segmentation, Targeting, and Positioning
    •        Topic 9: Product Strategy and Branding
    •        Topic 10: Services Marketing
    •        Topic 11: Pricing Strategy
    •        Topic 12: Promotion Strategy
    •        Topic 13: Social Media Marketing
    •        Topic 14: Personal Selling and Sales Management
    •        Topic 15: Distribution Strategy
    •        Topic 16: Startup Marketing: Finding and Testing New Business Ideas
    •        Topic 17: Startup Marketing: Launching the New Business
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