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Marketing Fundamentals (Demo)
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Topic 7
Title Page
Course Contributors
Topic 1: Marketing Strategy
Topic 2: The Marketing Environment
Topic 3: Global Marketing
Topic 4: Ethics and Social Responsibility
Topic 5: Marketing Research
Topic 6: Marketing Analytics
Topic 7: Consumer Behavior
Topic 8: Market Segmentation, Targeting, and Positioning
Topic 9: Product Strategy and Branding
Topic 10: Services Marketing
Topic 11: Pricing Strategy
Topic 12: Promotion Strategy
Topic 13: Social Media Marketing
Topic 14: Personal Selling and Sales Management
Topic 15: Distribution Strategy
Topic 16:
Startup Marketing:
Finding and Testing New Business Ideas
Topic 17:
Startup Marketing:
Launching the New Business
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