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Introduction to Management


Daniel Holland
Utah State University
Chad Albrecht
Utah State University


Brad Gessell
Course Designer
Kaden Comadena
Course Designer
Tyler Searle
Video Production
David Pugmire
Assessments Editor


Holly Adams
Edition 1
(rev. 765)

Created by faculty with significant hands-on experience, this courseware introduces students to the field of management. By integrating theory with real-world examples, students are able to better understand what it means to strategically plan, organize, lead, and control the organization to create value. Furthermore, to help prepare ethical students in today’s global and fast-paced environment, each topic integrates both international and applied ethics. Finally, for those professors who either teach in an online environment or enjoy “flipping the classroom,” the authors have included short videos and real-time feedback to further engage the student.

  • Any Device, Any Location, Any Time

    The course reader looks great on desktops, laptops, tablets, phones, and just about any other device. Students are able to read, watch, and listen how, where, and when they want.
  • Embedded, Customizable Assessments

    Your students complete assessments inline with the text, making for a seamless, engaging experience. As the instructor, you can customize existing assessments or create entirely new ones within the text.
  • Advanced Analytics

    Monitor the progress of your class collectively as well as students individually. Course analytics provide you with student engagement and performance in reading, videos, and assessments. Analytics help you focus directly on those topics or students that need it.
  • Flashcards

    Flashcards are a great way to learn the key terms. Each course comes pre-loaded with cards for every term. Students can also make their own to enhance their learning experience.
  • Searchable Glossary

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  • Highlights and Notes

    Students can highlight the text and make notes throughout the content using their touch screen or mouse.
  • Text, Video, Audio, Assessments

    Course content is provided in multiple ways, allowing your students to learn the way they learn. The HTML5-based course reader works like any other web page--the way the web was meant to be used.