0.1 About the Authors
Sterling A. Bone is an Assistant Professor of Marketing at the Jon M. Huntsman School of Business and serves on the Arizona State University Center for Services Leadership research faculty network. He received his B.A. (2000) and M.B.A. (2001) from Utah State University where he also served on the President’s Leadership Council (1994-1995, 1997-2000). He received his Ph.D. from Oklahoma State University in 2006.
His research focuses on how customer-contact professionals (e.g. salespeople and service employees) influence the different choice decisions that consumers make. Current research projects address such topics as restrictions to consumer choice in financial services; the holistic perspective of customer feedback management, including the positive benefits of compliment and advice-giving behaviors; and customer engagement in online communities. His research has appeared in the Journal of Service Research, Journal of Public Policy and Marketing, Psychology and Marketing, and other notable journals. He currently serves on the editorial review board of the Journal of Public Policy and Marketing and the Journal of Business Research.
He has taught and trained undergraduate students, graduate students, and professionals on topics that include strategic sales, account management, business development, services marketing, marketing strategy, and entrepreneurial/new venture marketing. Many of his students have launched new ventures and pursued careers in sales and marketing . In 2012, Dr. Bone's LinkedIn profile was among the top 5% viewed, which is a tribute to loyal student alumni and corporate partners.
He has received many awards for his teaching including the Outstanding Teacher in the Business Management Department (BYU), finalist for the Merrill J. Bateman Student Choice Award (BYU), nominee for the Brigham Award (BYU) and the Outstanding Graduate Student Instructor (OSU).
Prior to his academic career, Sterling worked as a sales professional in residential and commercial real estate. In his free time, Sterling enjoys long-distance running, fly-fishing, farming, and traveling with his wife and three sons. He can be reached at sterling.bone@usu.edu.
As the founding principal, Dr. Baird brings over 25 years of business performance research and consulting experience to Griffin Hill. Dr. Baird’s innovative breakthroughs in human and organizational performance constitute a new technology that elevates organizational performance on a sustained basis.
Griffin Hill clients experience significant increases in human productivity and revenues. Dr. Baird’s academic studies prepared him with the hard science skills of business analysis and the scientific method as well as the soft science skills required to work with human and social systems. He is well prepared for the challenge of melding art and science that is required in human performance technology. Dr. Baird completed his undergraduate work at Washington State University graduating Summa Cum Laude with a Bachelor of Arts degree in Social Science. Following his studies at Washington State, Dr. Baird completed his Masters of Business Administration (MBA) degree at City University and his Ph.D. in Instructional Psychology and Technology at Brigham Young University.
Community service is an important part of life for Dr. Baird. He has served in a variety of roles and organizations including his local school district, United Way and Boy Scouts of America. Most important to Dr. Baird is his family. He and his wife, Bonnie, are the parents of six wonderful children.