The Art and Science of Creating Customer Value
Introduction to Modern Business: The Art and Science of Creating Customer Value provides a dynamic and innovative learning experience for students exploring today’s business environment. Our goals are threefold:
To provide a thorough overview of business for all students. Learning the fundamentals of business is important to any student in any major.
To cultivate an engaging learning environment to help students decide if a career in business makes sense for them and which area of business will provide the career opportunities they are seeking.
To mitigate the class preparation challenge commonly encountered in today’s data-rich, digital marketplace. We aim to encourage students to prepare to engage in and contribute to the learning experience.