5.1 Learning Objectives

Explain why a firm needs to build a strong new-product development (NPD) capability.

Describe the product life cycle and its importance to firm competitiveness.

Describe the technology adoption life cycle and its importance to firm competitiveness.

Describe the primary stages in the new product development process.

Compare and contrast sequential versus concurrent design processes.

Compare and contrast different organizational forms (e.g., cross-functional teams) used in NPD.

Discuss the cycle of satisfaction and how it influences long-term viability.