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Financial Management


James C. Brau, PhD, CFA, CFP®
Brigham Young University
Andrew L. Holmes, PhD, CFA
Brigham Young University
Benjamin M. Blau, PhD
Utah State University


Toshi Fukui
Content Specialist
Brad Gessell
Course Designer
Kaden Comadena
Course Designer
Rachel Cottrell
Illustrations Designer


Thomas Groshong
Software Engineer
Jordan Gardner
Software Engineer
David Hanks
Software Engineer


Teri L. Brandenburg, PhD
Curriculum Director
Bryce Gessell
Content Editor
Kyle Young
Editorial Assistant
Sunshine Cardell
Content Editor
Edition 2
(rev. 1771)

Finance is pervasive in the decision structure of modern enterprise. As you progress in your career, you may never have to direct an ad campaign or calculate the Deferred Tax Liability reported on the balance sheet. But, you will almost certainly be responsible for meeting (or setting) financial goals, optimizing investment returns, and, ultimately, creating value. At its core, finance is simply the word we use for the analytics that support decision-making.

As a beginning finance student, it is easy to get caught up in the details of cash flow estimation or decision metrics. After all, finance is fun and makes you sound smart to people who don’t understand it. But, keep in mind that finance should always be a slave to the firm’s strategic imperatives. As the scope of your influence increases, don’t forget that the analytic approaches reviewed in this course are an input to wisdom. You can’t make good decisions without superior financial analysis, but the most critical decision may be what to analyze in the first place.

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