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The Smart Marketer's Toolbox


Eric Schulz
Edition 1
(rev. 99)

ERIC D. SCHULZ is a faculty member of the Jon M Huntsman School of Business at Utah State University. He teaches marketing in both the undergraduate and MBA programs specializing in brand strategy and brand positioning.

Eric honed his craft over two decades work at some of the world's top consumer product companies—Procter & Gamble, The Walt Disney Company, and The Coca-Cola Company. As a founding member of the Procter & Gamble Invention Team, he helped bring over a dozen new-to-the-world products from idea to marketplace in 12 months. His most widespread innovation is the spout on your orange juice carton.

Eric is the author of two books: "The Marketing Game, How the World's Best Companies Play to Win" (2002), which was printed in 17 languages and sold over 250,000 copies worldwide. The book teaches small businesses how to innovate and effectively develop plans to compete with major corporations and beat them at the marketing game. His latest book “The Smart Marketer’s Toolbox, The Latest Marketing Innovations and How To Use Them To Grow Your Business” (2012) is the textbook used for this course. It provides a blueprint for branding & marketing products and services, blending the technological advancements of social media, digital media, and other emerging platforms with tried-and-true marketing strategies to create differentiation, attract customers, and accelerate sales.

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