Explain why Olympic rowing is an appropriate metaphor for buyer/supplier integration.
Define buyer/supplier integration and discuss its importance—and why it is hard to do.
Identify and describe forms of supplier integration, including collaborative forecasting, vendor managed inventory, and early supplier involvement in new product development (NPD).
Define and describe integrated business planning. Discuss the role of cadence calls.
Describe how stage gates can improve the NPD process. Identify how suppliers can contribute to the stage-gate process.