Skip to main content Skip to book tools

Fundamentals of Business Leadership

Knowing, Doing, Becoming


Bradley A. Winn, PhD
Utah State University
Bret D. Crane, PhD
Utah State University
Scott C. Hammond, PhD
Utah State University


Teri Brandenburg, PhD
Course Designer
Kaden Comadena
Course Designer
Hunter Lindelof
Illustrations Designer


Brad Gessell
Software Engineer
David Hanks
Software Engineer
Tommy Groshong
Software Engineer


Emma Stoddard
Editorial Assistant
Rebecca Thornton
Content Editor
Aspen Stander
Copy Editor
Teri Brandenburg, PhD
Curriculum Director
Edition 1
(rev. 4143)
About This Book
How to Use This Book

Fundamentals of Business Leadership is a smart textbook that includes videos, assessments, and study tools to help you master the content. In this book, you will learn about the evolution of leadership theories over time. Then, you will become more self-aware of your personal characteristics as a leader, learn how to build trust by living with integrity, clarify your purpose as a leader, engage in continual learning, understand how to regulate your emotions, communicate effectively, successfully lead a team, work interdependently, act ethically, exert a positive influence over those you lead, and become more culturally aware in business. Finally, you will be prepared for your role in the future of leadership.

  • Any Device, Any Location, Any Time

    The course reader looks great on desktops, laptops, tablets, phones, and just about any other device. Students are able to read, watch, and listen how, where, and when they want.
  • Embedded, Customizable Assessments

    Your students complete assessments inline with the text, making for a seamless, engaging experience. As the instructor, you can customize existing assessments or create entirely new ones within the text.
  • Advanced Analytics

    Monitor the progress of your class collectively as well as students individually. Course analytics provide you with student engagement and performance in reading, videos, and assessments. Analytics help you focus directly on those topics or students that need it.
  • Flashcards

    Flashcards are a great way to learn the key terms. Each course comes pre-loaded with cards for every term. Students can also make their own to enhance their learning experience.
  • Searchable Glossary

    A searchable glossary is available at any point in the course reader, allowing students to search for any key term they want and jump straight to that word in the text - no matter where they're reading.
  • Highlights and Notes

    Students can highlight the text and make notes throughout the content using their touch screen or mouse.
  • Text, Video, Audio, Assessments

    Course content is provided in multiple ways, allowing your students to learn the way they learn. The HTML5-based course reader works like any other web page--the way the web was meant to be used.