Skip to main content Skip to book tools
MyEducator Home Page
  • Mass Communication and Medi...
    • Topic 3
      • Title Page
      • Topic 1: The History of Print and Storytelling to the Masses
      • Topic 2: Mass Media Today: How Digital Changed Everything
      • Topic 3: The Money behind the Media: The Business of Eyeballs and Engagement
      • Topic 4: How Social Media Makes Money by Selling Our Content to Ourselves
      • Topic 5: Early Theories: Mass Communication’s Powerful Impact on Us as Individuals
      • Topic 6: Media Theories: How Do We Influence the Message and the Meaning?
      • Topic 7: Media Effects: The Impact of Today’s “Always On” Media
      • Topic 8: The Ethics of Communications: Harnessing the Power of the Media
      • Topic 9: Media’s Societal Effects: The Making of America
      • Topic 10: Media Literacy Today: Our Responsibility
    • Login
    • Topic 3: The Money behind the Media: The Business of Eyeballs and Engagement
    • 3.1 Introduction: The Unspoken Agreement of AdvertisingThis is the current section.
    • 3.2 The Audience
    • 3.3 The Publishers
    • 3.4 New and Improved Video Content: Here Come the Streamers
    • 3.5 The Advertisers
    • 3.6 How Much Is That Audience in the Window?
    • 3.7 Other Hands in the Cookie Jar: Who Else Is Making Money Here?
    • 3.8 But Wait: I Know Someone, Who Knows Someone, Who MAKES Money Online
    • 3.9 Summary
    • 3.10 Quick Check

    U
    U
    U
    U
    U
    U
    U
    U
    Copyright © 2025 MyEducator. All rights reserved.
    Need Help?