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Startup Marketing Essentials

Pumping Up Competitive Position by Leveraging Competitive Angles

Authors

Gary Rhoads
Brigham Young University
Michael Swenson
Brigham Young University
David Whitlark
Brigham Young University
Edition 2
(rev. 71)

Gary K. Rhoads, Ph.D. is the Covey Professor of Entrepreneurship at the Marriott School, Brigham Young University.

Michael Swenson, Ph.D. is the Ford Professor of Marketing at the Marriott School, Brigham Young University.

David B. Whitlark, Ph.D. is the J.C. Penney Professor of Marketing at the Marriott School, Brigham Young University.

Rhoads, Swenson, and Whitlark have taught and consulted in Entrepreneurship, Employee Engagement, Marketing Communications, and Business Leadership for over two decades.

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