- Topic 4: Innovation as Competitive Advantage
- 4.1 Learning ObjectivesThis is the current section.
- 4.2 Introduction
- 4.3 Innovation Strategies
- 4.4 The Innovation Process
- 4.5 Tools: Financial Viability
- 4.6 Tools: The Kano Model
- 4.7 Conclusion
- 4.8 End-of-Topic Case: Whirpool's Ideale Solution
- 4.9 Discussion and Practice
- 4.10 End-of-Topic Knowledge Check
4.1 Learning Objectives
Learning Objectives
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Identify and discuss the reasons why innovation is so important in today's marketplace.
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Discuss the pros and cons of transformational and incremental innovation strategies.
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Identify and discuss the key elements of an effective innovation infrastructure.
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Identify and discuss the steps in the new product development process and explain why stage gates are important and how you would use them.
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Define sequential and concurrent design and discuss the pros and cons of each approach. Be sure to discuss who should be on a concurrent design team—and why.
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Identify and be able to use key tools to evaluate and improve product profitability.