- Topic 3: Quality as Competitive Advantage
- 3.1 Learning ObjectivesThis is the current section.
- 3.2 Introduction
- 3.3 Why Is Quality Important?
- 3.4 From Quality’s Beginning through TQM to Six Sigma
- 3.5 Quality Gurus
- 3.6 Tools: Quality Function Deployment
- 3.7 Conclusion
- 3.8 End-of-Topic Case: Applying Quality to a Smaller Company
- 3.9 Discussion and Practice
- 3.10 End-of-Topic Knowledge Check
3.1 Learning Objectives

Learning Objectives
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Identify why quality is so important—why you and your company need to get into the game.
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Describe the historical evolution from quality movement to the Lean Six Sigma environment.
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Discuss the significant contributions of selected quality gurus.
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Apply the Quality Function Deployment tool.